The original Adopt-a-Highway program began right here in Texas in 1985. Since then, it’s grown into a nationally and internationally recognized litter-prevention effort, saving taxpayers’ dollars and keeping our rights of way clean.

Adopt-a-Highway currently has more than 3,800 participating groups across the state, and we salute those thousands of individuals who dedicate their time to actively make a difference and keep Texas beautiful.

Rockport Rotary Club will be cleaning up our adopted two mile stretch on November 19 starting at 10 am. We have Pearl Street starting at the Texas 35 Bypass and going just beyond the Post Office. Questions - contact Adelaide Marlatt.

It’s volunteers who keep this Texas-born program going strong, and your help is needed now more than ever. Participation is simple:

  • You adopt a two-mile stretch of highway for a minimum of two years. Note: Interstate highways are not eligible for adoption.
  • You agree to pickup litter four times per year (more in some areas due to heavy traffic).
  • Adopt-a-Highway signs will be posted with your group’s name at your adopted section.
  • Adopt-a-Highway will provide your volunteers with safety vests, litterbags and safety training.
  • You bask in the glory of claiming a piece of Texas pride.
Some of the commercials from the associated Program of Don't Mess with Texas"